B.A in Event Management is a three-year graduate program. The program has been designed to provide students with competencies in designing, planning and executing events of all levels be it celebrities, business or state level.
Event management borrows theories and practical knowledge from similar disciplines such as innovation management, project management, marketing, and public relations. Subjects included in the events management innovation for events, advertising and promotion, effective messaging, and event business.
Event Management as a career field requires aspirants to conceptualize, plan and organise an event which can be a political rally, an award show, exhibition, fashion show etc. As part of organizing an event theme for the event, plan logistics and send invites for the event being organized.
B.A in Event Management Highlights
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Course Level |
Graduation |
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Duration |
3 years |
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Exam Type |
Semester System |
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Eligibility |
10+2 with a minimum of 50% marks with Commerce / Math as primary subjects. |
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Admission Process |
Entrance or Merit Based |
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Total Fees |
INR 4 to INR 5 lakhs |
Eligibility Criteria for B.A in Event Management
1. Candidates who wish to secure admission in event management courses offered at colleges/universities at the UG level should have cleared their 10+2 from a recognised institute with a minimum aggregate of 45%.
2. Candidates from all streams are accepted.
Admission Process
1. Most of the colleges that provide event management courses do not require an entrance exam for admissions to the course since any subject's background, of course, can apply for this course of study.
2. Admissions are done on the basis of the results of the Class 12th exams through which a merit list is prepared. However some universities as a part of the selection procedure conduct aptitude tests.
3. Different colleges follow different criteria for the admission process. According to qualification i.e. either an Interview or a Group Discussion.
Career after Event Management
Event management offers a great career opportunity in the current scenario. Students' successful completion of the course will be able to demonstrate how to work within and lead a team, how to develop and progress business, how to implement change effectively and how to design and implement key policies in a range of event environments.
In this course students with creative thinking and strong leadership skills in order to coordinate teams that come together to accomplish a successful event. They will develop excellent organizational abilities, attention to detail and they will learn how to communicate efficiently and clearly with contractors.
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Job Profile |
Job Description |
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Event Planner |
An Event Planner is responsible for creating a detailed plan for events like weddings, conferences, parties, concerts, and more. |
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Event Manager |
An Event Manager is responsible for the planning and managing of events as per the need of the clients. |
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Logistics Manager |
A Logistics Manager is responsible for the management of the transportation of equipment, guests and decorative arts for the events. |
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Project Manager |
A Project Manager is responsible for managing projects efficiently, along with budgets that come along with the project. |
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Museum/Gallery Manager |
A Museum/Gallery Manager plans and organises events or shows in art galleries and museums. |
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Client Service Provider |
A Client Service Provider provides services and advertising agencies to clients with communication skills and maintaining public relations |
B.A in Event Management Syllabus
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Semester I |
Semester II |
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Basics of Practical Event Management-I |
Basics of Practical Event Management-II |
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Business Communication-I |
Business Communication-II |
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Human Resource Management |
Event Planning & Venue Management |
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Introduction to Accounts and Finance |
Event Production Process |
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Introduction to Event Management |
Marketing Management |
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Principles of Management |
Organizational Behavior |
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Semester III |
Semester IV |
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Event Resource Management |
Brand Management- Research & Development |
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Event Marketing & Sponsorship |
Business Environment |
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Special Events- Wedding Planning & Live Events |
Information Technology in Business Management- II |
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Information Technology in Business Management-I |
Legal Aspects of Event Management |
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Professional Industry Engagement |
Special Events- MICE & Corporate Events |
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Event Hospitality & Sponsorship |
Work-Based Learning Route (Internship) |
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Semester V |
Semester VI |
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Consumer Behavior |
Advertising |
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Ethics and Governance |
Event Cost Accounting & Finance Management |
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Media Management |
Event Safety & Risk Management |
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Project Work-I |
Experiential Marketing & Technology |
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Public Relations |
Project Work-II |
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Skill Based- Campus to Corporate |
Soft Skills & Personality Development |
